Exhibitor registration for boot 2027, the world’s largest yacht and water sports trade fair, is now open at www.boot.com. The event will be held from January 23 – 31, 2027 at the fairgrounds in Düsseldorf, Germany.
“This year, we felt the special spirit, the magic and, at the same time, the business engine of boot. In Düsseldorf, the latest trends come to life. This makes boot the international innovation forum and barometer for the entire water sports industry. I look forward to every single conversation with you, our exhibitors, and to working together to make January in Düsseldorf the center of the global maritime market once again,” explains boot Director Petros Michelidakis.
boot’s impressive figures underline the Director’s statement: Over 200,000 visitors traveled to Düsseldorf from more than 100 countries, with 69,000 coming from other European countries and overseas. Attendees were very keen to invest: 44% of them made purchases directly at the trade fair. The success of the trade fair is undoubtedly also due to the high level of media coverage for boot 2026. Overall, it reached an international audience of nearly 1.3 billion!
For exhibitors, participating in boot offers the opportunity to generate sales success directly during the event. This is confirmed by 83% of the companies, who are satisfied with their business success in Düsseldorf. A cornerstone of this success is reaching the right target audience, as confirmed by 96% of the exhibitors at boot 2026.
Construction modernization work at the Düsseldorf Exhibition Center requires a slightly modified hall layout for boot 2027. Hall 9 is being refurbished and will not be available for the boot trade fairs in 2027 and 2028. Exhibitors with RIBs (inflatable boats) and dinghies/tenders from Hall 9 will move to the new Motorboat Hall 17, where they will be part of boot’s Motorboat Walk. Surfing and paddling are moving to Hall 12, which, with its XXL pool and the ‘World of Paddling’, will offer a lot of action and fun for everyone. Diving will again be completely under one roof in Hall 13, and the Destination Boatlife segment in Hall 14 will present charter operators, houseboats and marinas for vacation by and on the water.
Despite the construction work, visitors can easily access Halls 10, 11, and 12 from the main north entrance of the exhibition center. A wide, specially protected, covered walkway will safely guide all visitors through Hall 9, which is currently under renovation. Petros Michelidakis explains: “We are, of course, designing the walkway in the boot ‘look and feel’, making it attractive for our visitors. Our new hall layout ensures quick passage both for those wishing to move from Halls 4 and 5 to the Eastern Halls and for visitors coming from the North Entrance. Our colleagues at the CARAVAN SALON have already had positive experiences with this, and we will now be able to implement it effectively.”
The boot Director is also sending an important signal to the industry for the future: “We have seen how positively the 2026 boot has impacted the success of the water sports industry. boot and you – the exhibitors, dealers, charter companies and destinations – will once again have the shared task in 2027 of bringing the international industry together for a major gathering in Düsseldorf. Over the coming months, we will steadily step up our marketing efforts to captivate and mobilize people in all key target markets for boot in January 2027. This successful commitment and the resulting high international and professional caliber of our visitors set us apart in Düsseldorf and ensure a successful start to the new year for the industry. This truly makes us unique worldwide.”
For information on visiting or exhibiting at boot 2027, contact Messe Düsseldorf North America; Telephone: (312) 781-5180; E-mail: info@mdna.com; Visit www.boot.com and www.
For hotel information, contact TTI Travel, Inc. at (866) 674-3476; E-mail: info@ttitravel.net; ww
The world’s largest yacht and water sports trade fair
With more than 200,000 visitors from over 100 countries and nearly 1,500 exhibitors in Halls 1 to 17, boot Düsseldorf is the world’s largest yacht and water sports fair. Both sailors and motor boaters will find a wide variety of boats, dinghies, superboats or luxury yachts. The popular water sports of diving, surfing, kite surfing, stand up paddling, skimboarding or canoeing are available at boot in all facets and with the appropriate equipment. Attractive stage programs with the stars of the scene, the latest trends and a high-caliber mix of workshops and hands-on activities, both for leisure sports enthusiasts and experts, make the trade fair unique worldwide. But marine conservation and innovative, sustainable technologies will also be in focus at boot 2027. In cooperation with the European Boating Industry (EBI), for example, the blue innovation dock offers a unique dialogue format with political, economic, technological and media expertise. The next edition of boot Düsseldorf will open its doors from January 23 – 31, 2027 in Düsseldorf, Germany. www.boot.com
